About Collectors Direct

Collector's Direct is proud to now serve both Vernon and Kelowna under one unified brand, bringing a deeper and more connected experience to music lovers across the Okanagan. Formerly known as Underground Music, our Kelowna location has recently moved and been rebranded, continuing the legacy that began in 2010. Acquired by Ed Martens in 2018, Underground Music became a cornerstone of Kelowna's Cultural District, known for its extensive collection of vinyl records, CDs, memorabilia, and posters. Its reputation for quality and selection helped shape a passionate community of collectors and fans.

With the transition to Collector's Direct, that same spirit lives on, now strengthened by a broader vision. Since launching in 2020, Collector's Direct has operated as a comprehensive storefront, warehouse, and distribution hub offering not only music media but also audio equipment like turntables, speakers, and amplifiers. Today, both the Vernon and Kelowna locations operate under the Collector's Direct name, reflecting our growth while honoring the roots laid down by Underground Music. We invite you to visit either location and explore the evolving story of music and community we’re building together.