Collector's Direct & Underground Music

Collector's Direct and Underground Music are a dynamic duo in the Okanagan music scene, each bringing unique offerings to music lovers and collectors. Underground Music, originally founded in 2010 and acquired by Ed Martens in 2018, has become a cultural staple in Kelowna's Cultural District, offering an unmatched selection of vinyl records, CDs, memorabilia, posters, and music-related books. Known for carrying everything from rock to jazz, metal, reggae, and beyond, Underground Music is the go-to destination for music enthusiasts searching for both new and rare finds. To ensure quality, they offer a unique grading system for records, helping customers make informed purchases with confidence.

In 2020, Collector's Direct was launched as the parent company to Underground Music, expanding the business’s reach and enhancing its resources. Collector's Direct operates as a comprehensive warehouse, storefront, and distribution center, stocking a wide array of music and audio equipment, including turntables, speakers, and amplifiers. It not only supports the Underground Music store but also manages its e-commerce and point-of-sale systems, providing a seamless shopping experience for local and online customers alike. Together, Collector's Direct and Underground Music create a robust network, delivering quality music and audio products while supporting the rich, music-loving community in the Okanagan. We invite you to explore both locations and experience the depth of our passion for music.